Google Analytics Dimensions Vs Metrics

 

Let’s discuss about the “Google Analytics Dimensions Vs Metrics“. In any analytic tool you will find two types of Data, the first will describe the Characteristics of Users, their Sessions and their Actions, we call this Dimensions in Goolge Analytics. The second type of Data is known as Metrics. Metrics are simple Quantitative Measurement of Users, Sessions and Actions. The metrics are numerical data. Every report in Google Analytics contains Dimensions and Metrics. Most commonly you can see Dimensions and Metrics in a table. The first column will show you the list of values of particular dimensions and the rest of the columns will show you the correspondence matrices.

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Here are few of the common dimensions you will see in Google Analytics. Dimension of users is the Geography locations of the users. Dimension of Session is the Traffic source that brought the users to your site. Dimension of Interaction is the action user takes on your site, could be the name of the page they viewed. Google Analytics Dimensions Vs Metrics2

Metrics helps you to understand the behavior of the users. They count how often things happen. The total number of users visited on your site. Metrics can also be averages, like the average number of pages users see during the session on your website. This is very common way to measure the engagement of users on your website. You can also configure Google analytics to measure Conversion Metrics. That measures when user takes valuable actions like subscribing to newsletters purchases.Google Analytics Dimensions Vs Metrics3

The metric called visitors or users visit your site during certain time period. This helps you to understand the size of audiences. You can segment users to New Users and Returning Users for your website or for your APP.Google Analytics Dimensions Vs Metrics4

Visit’s, also known as Sessions are defined the period of consecutive activity by the same user. By default in Google Analytics the session persist until the users stops interactive with the website for 30 minutes. We call it the Session Time Out Length. You can set the session time out setting in Google Analytics. But you would like to customize the length of the session because the user behavior might differ on text based site over streaming video based site. For text based websites 30 minutes session time out is reasonable whereas as the Video based sites it’s not. User will watch the videos long than 30minutes just doing nothing. By implementing the default session time out, it will automatically terminate the session whereas in reality the user is still active and watching the streaming videos. So its recommended to set more duration of the session time out for streaming videos.Google Analytics Dimensions Vs Metrics5

Google keeps track of each interactive with the website in order calculate the Time Metrics. Bounce Rate is the percentage of sessions with only one user interaction on the web page. Traditionally in web analytics Bounce Rate of Users were calculated, who land on the website and leave immediately. It does not matter how long user spend on the web page. If they land of page and leave immediately from page without viewing any other content, it counts as Bounce.

Why a high bounce rate? It could be indication that you have not set the right expectation for the users when they land on your page. Or you are not proving the good experience when they arrive on your site.

Remember Time metrics and Bounce Rate depend on keeping track of Users Activity throughout the session. It’s very important to keep these discussed concepts and definitions in mind as you begin to use Google Analytics Reports that you are correctly interpreting the data.

About The Author

Kallol Parida

My name is Kallol Parida and I am the founder of Kallol360.com. I build this site to help people to setup their online business and get maximum Return on Investments. Exploring Digital Marketing is my Passion. I have got expertise on Analysing the Digital Marketing and Marking Strategies for the Startups.

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